Media Studies: Research/Script for CCR #2

Question 2: How does your product engage with audiences and how it would be distributed as a real media text?

Target Audience:

Ages: 17-50

I think 17-50 is the perfect age range. At 17, people usually are in high school, which is when they are procrastinating and not want to do anything adults tell them to do. This could be used to influence them into not being lazy and start listening to their parents. Although the game part might not be very believable, it could technically be based off a true story because there are definitely people who were like Alea Punter, who regret what they did. For anyone above the age of 18, which is the legal age in the US to buy lottery tickets or participate in horse racing, it could help persuade them to not start gambling, or if they already are to stop. Also, the reason the age range goes up to 50 is because the average age for gamblers are actually in their mid-late 40’s.

Gender: not gender specific

Studies show that gamblers are usually males, however, it is a 2:1 ratio of men to women gambling addicts. Also, both genders in high school usually are lazy and don’t want to listen to their parents so there shouldn’t be a targeted gender.

Location: USA, UK, Australia, anywhere where English is the primary language
Income: Lower class, lower middle class

People with lower income are more likely to start gambling

Interests: Betting, gambling, high-stake trading, drama

Distribution Plan:

Create a social media for Dollar Studios (Instagram, Tiktok, Facebook)
Marketing only online, saving money
Posting teasers, trailers, posters
Digital and online distribution because it’s more cost efficient than distributing in theaters
Only Dub in English to save money
Work with largest streaming companies (Netflix, Hulu, Prime Video)
Focus more on sponsored ads on Netflix

Production Choices & How they effect the audience:

Story/plot: The lesson of the film would most likely attract older audiences or because they relate to it in a way. They could also influence their children to watch it for the lesson. The gameshow part of the story would attract the younger side of the audience, who enjoy the suspense of the story.
Set design: A messy apartment, shows the laziness and carefree nature of the character
Lighting: Little to no light, represents the character trying to avoid reality. Also represents the bed rotting trend on social media.
Camera Techniques: many close-ups and mid shots to show emotion on face