Typical Audience:
(1.) The typical audience for sci-fi content globally is shared equally between males and females. Among the age groups, it's most popular for Millennials (30 yo -39 yo), who are about 27.7% of all viewers, with Zennials (23 yo - 29 yo) in second place at 25.3%.
Genre Conventions with Content:
- (2.) Characters: The Chosen One (usually main character), the destined savior. The Mentor, someone who helps the protagonist grow or discover their abilities. The Mad Scientist, someone who creates or discovers something that usually leads to danger. The Survivor, who can be the main character(s) in some shows, someone who survived a disaster. The Tyrant, or the antagonist/villan. The Rebel, which is often also the main character(s), they fight against the Tyrant.
- (3.) Themes/Characteristics: High-tech gear, utopias/dystipias, AI, aliens, space travel.
- (4.) Props: weapons, transportation (rockets, portals, teleporters)
- (5..) Color: almost always cool tones because it makes everything look more futureistic, dystopian, and unsettling
Genre Conventions with Techniques:
- (4.) Music/Sound: Exaggerted diegetic sounds, sound effects (usually for aliens/monsters, explosions, machinery), slow to crescendo music to create suspense.
- (5.) Lighting: No specific lighting
- (5.) Shutter Speed: Sci-films typically need a higher shutter speed because it get’s rid of motion blur that makes it look natural, so it creates a more futuristic look
- (4.) Editing: rely on special effects and CGI to make the world look more dystopian, also because people can’t really travel outside of Earth to film, or what they are trying to film doesn’t exist in real life. Quick cuts are often used to create suspense.
- (6.) Camera Angles/Movements: Close ups, used to emphasize elements. Low/High angles, used to emphasize the power of a character.
Institutional conventions:
- (7.) Setting: Space, dystopias, Alternative Earths, Parallel universe, spaceships/stations, different dimensions, futuristic cities, far away planets
- Marketing: Partnerships with popular brands. Stranger things collabed with a lot different brands: Nike, Gap, Funko Pops, Eggo. Social media posts/campaigns. Trailers, Behind the Scenes, interviews. Ads, target audience based on their algorithm, suggest films. Noticeable movie posters, a lot of posters have bright, contrasting, colors .
Two Films/Tv productions that represent the genre:
- Gattaca: Set in the future where in a dystopian society, genetically inferior people aren’t able have professional jobs and were stuck with manual labor. The main character, who had a heart disease wanted to achieve his dream of going to space took the identity of someone who had superior genetics. Everyday he must be careful to avoid detection by using the DNA of the superior character, as he is working in his dream space institution after his real DNA was found at the crime scene of a murder.
- Stranger Things: A group of kids and adults in Hawkins, Indiana discover an alternate dimension called the “Upside Down” that a secret government lab accidently opened a portal to. It’s where they find and fight monsters that invaded their town because of a missing boy, Will and the apperance of a girl with powers named Eleven that escaped from the lab that helps them fight the monsters.
1. Parrot Analytics. (2022, November 23). Which streamers are using sci-fi and fantasy to win over audiences? https://www.parrotanalytics.com/insights/which-streamers-are-using-sci-fi-and-fantasy-to-win-over-audiences/
5. Fauer, J. (2016, February 16). 5 ways to nail the sci-fi look. PremiumBeat. https://www.premiumbeat.com/blog/5-ways-to-nail-the-sci-fi-look/
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